NEW YORK PRIDE PARADE

Absolut Vodka wanted to show support towards the LGBTQ community and drive traffic to accounts. With engaging activation activities, fresh cocktails, and colorful branded giveaways such as flags and t-shirts, we were able to create an experience that could easily translate to an on-premise environment. Following the activation, consumers were encouraged to join in the parade, show off their best moves, and share on social.

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Deliverables: Flags (small & large), T-shirts, Temporary Tattoos, Picket Signs, Walking Banner