SOUND OF COMFORT CAMPAIGN

Knauf Insulation wanted to promote the noise reducing attribute within their batts and rolls to the DIY and Pro Contractor audience. To connect to the consumer on a personal level, we wanted to highlight every day annoyances that everyone can relate to, juxtaposed with the "Sound of Comfort". From a barking dog to a child rocking out at night, Knauf Insulation can bring comfort just a wall away. To reach the ideal demographic I created billboards, an interactive landing page, and digital ads to drive brand awareness and preference for Knauf products.

​

Deliverables: Billboards, Landing Page, Digital Ads