Knauf Insulation wanted to promote the noise reducing attribute within their batts and rolls to the DIY and Pro Contractor audience. To connect to the consumer on a personal level, we wanted to highlight every day annoyances that everyone can relate to, juxtaposed with the "Sound of Comfort". From a barking dog to a child rocking out at night, Knauf Insulation can bring comfort just a wall away. To reach the ideal demographic I created billboards, an interactive landing page, and digital ads to drive brand awareness and preference for Knauf products.

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Deliverables: Billboards, Landing Page, Digital Ads