AMBASSADOR PROGRAM

In an effort to put the customer first, Knauf Insulation created an ambassador program of a diverse group of employees that truly represented Knauf's values. Being a new initiative. Knauf wanted to make sure their employees felt apart of an exclusive membership with a kick-off event just for them. It was important to grab the attention of a future ambassador with a custom die-cut invitation with a sturdy card stock material. With subtle little details such as incorporating gloss treatments onto the K icon, the pattern and the word "congratulations," it gives the premium impression Knauf was looking for. This impression was amplified with a personalized letter clipped on the inside of the card that could be easily removed. In preparation for the event, branded banners and introduction booklets were made, accentuating Knauf's bright color palette. 

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Deliverables: Custom Printed Invites, Pull-Up Banners, Booket