Dekalb Optometric Rebrand
This project focused on rebranding Dekalb Optometric. The old logo and look/feel was very outdated and lacked the potential to attract new patients. As the solution, I created a simple logo, that displayed the meaning of optometric by blurring the bottom half. The logo can be easily applied to stationery and other forms of identity, while maintaining a professional feel. To create personality and attract new customers I had created a series of three advertisements. Each of these advertisements use bright colors and engages the viewer by asking questions about their eye health. This can now attract a wider audience and gives a friendly, inviting tone to a doctors office.